From Cloud Cost Visibility to Business Value Realization

Session 1 – Connecting IT Resources to Business Value through T2Bv and FinOps

Date / Time : Thursday, Mar 19, 2026 | 2:00 PM BST

Objective:

Explain how T2Bv (Technology-to-Business Value) connects IT resources – including Azure environments – using FinOps data to measurable business outcomes.

Key topics:

• The limitation of traditional cost reporting in cloud environments
• How FinOps provides financial transparency at resource level
• The T2Bv meta-framework: linking IT resources → services/products → business capabilities → value
• Structuring data (tagging, allocation, normalization) to enable business alignment

Audience takeaway:

A clear understanding of how to move from cost visibility to business value traceability.

Session 2 – Cost Optimization vs. Value Optimization: Shifting the Mindset

Date / Time : Thursday, Mar 26, 2026 | 2:00 PM BST

Objective:

Distinguish between reducing costs and maximizing business value, especially in Azure-driven environments.

Key topics:

• Why cost optimization alone can destroy strategic value
• The difference between efficiency metrics and value metrics
• Identifying when to reduce, reallocate, or increase cloud investment
• How MSPs and CSPs can evolve their advisory role beyond savings

Audience takeaway:

A structured framework to transition from reactive cost control to proactive value optimization.

Session 3 – Building a Financial Justification Model for AI Initiatives

Date / Time : Thursday, Apr 02, 2026 | 2:00 PM BST

Objective:

Provide a structured financial model to justify AI investments using FinOps and T2Bv principles.

Key topics:

• Common pitfalls when building AI business cases
• Connecting AI workloads to cost drivers in Azure
• Building a financial justification model (cost structure, value drivers, ROI logic)
• Quantifying tangible vs. strategic value
• Governance and tracking mechanisms post-implementation

Audience takeaway:

A practical methodology to financially justify and monitor AI projects in cloud environments.

About the speaker

Francisco San Martin is a prominent leader in IT financial optimization, with over 22 years of experience in IT business management, IT assets, and IT finance. Author of the book “IT Financial Transformation” and the T2Bv Meta Framework.

Throughout his career, Francisco has been a key advisor to high-profile companies in sectors such as banking, finance, retail, and telecommunications across Latin America.

Certified FinOps Practitioner, Certified Software Asset Manager (CSAM) and Certified Artificial Intelligence Asset Manager (CAIAM). Currently, is Co-Founder and CEO at Smartrust.