Context is everything: Making FinOps conversations that actually land

Most FinOps teams don’t lack data—they lack context. Every FinOps interaction (whether a training, a dashboard, or a sales conversation) succeeds or fails on how well you understand both sides: your product and the user’s world. This session introduces a context-first approach to FinOps that transforms how teams communicate, train, and solve problems.

What You’ll Learn:

• Why “context is everything” in FinOps practice
• How to run mini context workshops in any meeting
• The difference between one-sided and two-sided context approaches
• Practical ways to make FinOps conversations more human and effective

Key Takeaways:

• How to read your cloud architecture as a financial map
• How context workshops can realign design choices with business intent
• Practical frameworks for making FinOps proactive instead of reactive

About the Speaker:

Frank Contrepois is the founder of Coblan, a practice built on the principle that context is everything. With over two decades of experience in technology, FinOps, and leadership, Frank helps teams and vendors make cloud cost management and customer interactions more effective, human, and contextual. He combines deep technical expertise with a focus on the business side of FinOps, spending hours each week researching and writing about how teams can connect architecture with cost.